Larry James Presents. . .
Authors & Speakers Network
  Helping Others Help Themselves! 


       

Larry James
Larry James

Hear Larry James Speak!

A&SNetLOGO150

Author & Speaker Network BLOG!

Facebook Logo
Twitter Logo
Follow Me on Pinterest

Home

Site Map

Articles Menu

"Tips" Treasure Chest

eZINE Tools and Tips

Website Marketing Tips

FREE Airline Flight Tracking

Larry's Resources

Book Store

About Larry James

Author/Speaker Coaching

13-Digit ISBN Converter

Media Press Pass

       

Bonus Link
Larry's Relationship BLOG


       
Google Logo
Only search
Authors&SpeakersNetwork
Clearance Sale at VistaPrint! Save up to 90%.

Shameless Promotion!
Wedding Chronicle
Larry James is a contributing writer for The Wedding Chronicle

Shameless Promotion!
Arizona's Finest Wedding Sites & Services Magazine
Larry James is a contributing writer for Arizona's Finest Wedding Sites & Services

Shameless Promotion!
The Writer Magazine
Larry James was featured in the May, 2006 issue of The Writer

Shameless Promotion!
Complete Woman Magazine
Larry James was featured in the April/May, 2005 issue of Complete Woman

Shameless Promotion!
The Writer Magazine
Larry James was featured in the February, 2005 issue of The Writer

Shameless Promotion!
Modern Bride
Larry James is featured on page 254 in the June/July 2004 issue of Modern Bride

Shameless Promotion!
Arizona Weddings
Larry James has been featured in Arizona Weddings

13 Steps to a "Slippery Slope" Online Sales Letter

Alexandria K. Brown, "The E-zine Queen," Guest Author

Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.

But here's the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales.

Wrong!

You need a special sales page that has a "slippery slope" sales letter.

Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That's how your sales letter should be - a "slippery slope" that pulls in the reader because it's so compelling and interesting.

Here's a basic outline of the 13 elements you want to include. To see an example of them all in action, visit MY own sales page at www.BoostBizEzine.com.

1. Limit your navigation.

The visitor should not be distracted by links that take her to your bio, other products, etc. The idea is to keep her on this page, reading your copy and leading her to order. So on this page, only have navigation that relates to the product (e.g. FAQs, 0rder NOW!).

2. Give a powerful headline.

Your headline can make or break your sales. If it's not compelling, your visitor will click away. Here's an easy headline formula: "How to _________ So You Can ____________." Make sure the 2nd part gives a big benefit, for example, "double your business" or "gain peace of mind."

3. Discuss the problem the prospect has, or incorporate your own story.

Marketers call this "pushing the 'ouch' button." First discuss the problem or pain that the reader has, and then lead in to how your product will solve it. Or share your own failure-to-success story that the reader can empathize with.

4. Tell us who you are.

If I'm going to buy your stuff, I'd like to know why you're qualified to write about this topic. Give me the feeling that you've learned a lot about this topic and want to share it with me.

Even add a picture of yourself and an audio greeting, like I did. These help the reader instantly feel like she knows you better, increasing the "trust factor." And people buy from those they feel they know, like, and trust!

5. Use bullets like mini headlines.

Lay out everything I'll get from your product. Don't just list your table of contents verbatim! Turn each point into an exciting secret. For example, suppose your e-book features 5 tips on how to save money on groceries. That bullet could read, "Revealed: 5 ways you can save hundreds of dollars on your monthly grocery bill."

6. List plenty of testimonials.

Show your prospects they won't be the first to buy. It's more effective to weave-in testimonials throughout your sales letter than to have a separate section for them. Give each person's full name and Web address, and for extra power, post their photo and an audio testimonial as well.

7. Tell us why your product is such a great value.

How does the price of your product compare if I hired you one-on-one? For example, your manual is a great value at $49 if an hour consultation with you would run me $250.

8. Throw in a few great bonuses.

Offer special bonuses (preferably created by you) that are so good you could sell them alone if you wanted to. It could be a list of resources, a collection of articles, extra tips on a certain subject, or a free consu1tation.

9. Give an unconditional guarantee.

This puts your prospect at ease, giving her no reason to NOT buy. A few turkeys will take advantage of your generosity, but the amount of sales you GAIN from this strategy dramatically outweighs the risk.

10. Request immediate action by having a limited time offer.

Some sales pages use trick scripts to make it seem like the offer always ends on that day at midnight, but I find these insulting. If you really will be raising your price soon (and you always should be), list the exact date and stick to it. Otherwise just say it's an introductory, limited-time offer.

11. Make it ABSURDLY CLEAR what to do next.

Nothing bothers me more than when I'm at a Web site, I have my credit card ready, and I can't find the $%#@& order link! Make your order process idiot-proof. Example: "Cl1ck below to 0rder n0w on our secure server." Also sprinkle in order links throughout your page - some people will be ready to buy before they get to the bottom.

12. Make one last plea.

In your P.S., right after your signature, emphasize that I should act now. For example, "Don't miss out on this great 0pportunity. Remember, you can buy n0w and change your mind at anytime."

13. Don't forget your contact information!

Readers WILL have questions, so provide an e-mail address on your site that you or someone else will check at least daily. Also, don't you feel better buying from a Web site that lists a real address and phone number?

       

Copyright © - Alexandria K. Brown. - Reprinted with permission. Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at www.ezinequeen.com.

       

  If you would like to talk one-on-one with Larry James about issues related to this article, you are invited to arrange for a private coaching session by telephone. Go to Author & Speaker Coaching for specific details and fees.

backSite Map Articles Menunext

Back to Top

colorbar

Home| |Site Map| |For the Media| |Let's Get Linked| |Links| |Privacy| |Contact

       

Visit our Sponsors:  Larry's Relationship BLOG | Larry's Networking BLOG | Larry's Wedding BLOG | AudioGenerator.com |
Health & Wellness | Kick Butt Author/Speaker Products

Follow Larry James' once daily Relationship Twitter

Add Larry James as a friend on Facebook

       

Larry James  AuthorsandSpeakersNetwork.com  P.O. Box 12695  Scottsdale, AZ 85267-2695
480 998-9411  Fax 480 998-2173  Cell: 480-205-3694
Send e-mail

Copyright © - Larry James. All rights reserved.
Web Design - Larry James - www.CelebrateLove.com