Larry James Presents. . .
Authors & Speakers Network
  Helping Others Help Themselves! 


Larry James
Larry James

Hear Larry James Speak!


Author & Speaker Network BLOG!

Facebook Logo
Twitter Logo
Follow Me on Pinterest


Site Map

Articles Menu

"Tips" Treasure Chest

eZINE Tools and Tips

Website Marketing Tips

FREE Airline Flight Tracking

Larry's Resources

Book Store

About Larry James

Author/Speaker Coaching

13-Digit ISBN Converter

Media Press Pass


Bonus Link
Larry's Relationship BLOG

Google Logo
Only search
Clearance Sale at VistaPrint! Save up to 90%.

Shameless Promotion!
Wedding Chronicle
Larry James is a contributing writer for The Wedding Chronicle

Shameless Promotion!
Arizona's Finest Wedding Sites & Services Magazine
Larry James is a contributing writer for Arizona's Finest Wedding Sites & Services

Shameless Promotion!
The Writer Magazine
Larry James was featured in the May, 2006 issue of The Writer

Shameless Promotion!
Complete Woman Magazine
Larry James was featured in the April/May, 2005 issue of Complete Woman

Shameless Promotion!
The Writer Magazine
Larry James was featured in the February, 2005 issue of The Writer

Shameless Promotion!
Modern Bride
Larry James is featured on page 254 in the June/July 2004 issue of Modern Bride

Shameless Promotion!
Arizona Weddings
Larry James has been featured in Arizona Weddings

Radio Interviews 101 - Controversy

Bryan Farrish, Guest Author

When attempting to get interviews in any media, especially radio, it's important to be able to mold your information into something that stations are most likely to want. Too many guests make the mistake of thinking that because a topic like weightloss or childcare or mortgages is important to them (and all their friends and family,) that it will also be important to the listeners of a particular radio station. This is not the case.

You may have wondered why everything you hear on TV and radio seems to always be blown out of proportion. Well, if you haven't heard, controversy attracts listeners. Radio stations are not in the information business, which means that they don't care if they air anything that informs their listeners. They don't get paid for that. Radio instead wants just one thing... more listeners. That's how they get paid.

They already have their current listeners... so giving your information to those current listeners is not going to bring the station any new listeners. Controversy, however, has been proven to attract new listeners, by way of word-of-mouth, newspaper and magazine reviews, etc. So, your job must be to mold your current information into something which radio will feel is controversial to their current listeners.

How do you do this, especially with dry subjects? Well, it is a bit of an art. But the basic way is to write down all the conversations you've had in the past that resulted in your getting into an argument about your subject. If those conversations were enough to madden those you normal would speak nicely with, they should be good enough to madden some listeners.

Now, you might be thinking that "acting" like something is a controversy would not fit your personality or presentation style. True, it may not, at least the way that you are currently thinking. You may be evisioning a radio host getting into a shouting match with a listener, but it does not have to be this way.

Your approach could just be, "Did you know that such-and-such does not really work that way at all???" And then you go on to present the real, shocking facts. This may seem a bit simple, but if you lace your interviews with many, many of these, you'll eventually be thought of as an interview guest with a ton of twists (with or without callers shouting)... and that's exactly what stations want.

Any topic can be made controversial... and many times it's done by involving people-stories, whereby the people become characters in a shocking little play with a twist. Try it on a few friends who are not in your business. Then try it on some unsuspecting folks in a chatroom (again, one that is not involved in your business.) A final test might be to test it during a live speaking engagement.


Copyright © - Bryan Farrish. - Reprinted with permission. Bryan Farrish Radio Promotion is an independent radio interview promotion company. 818-905-8038 -

backSite Map Articles Menunext

Back to Top


Home| |Site Map| |For the Media| |Let's Get Linked| |Links| |Privacy| |Contact


Visit our Sponsors:  Larry's Relationship BLOG | Larry's Networking BLOG | Larry's Wedding BLOG | |
Health & Wellness | Kick Butt Author/Speaker Products

Follow Larry James' once daily Relationship Twitter

Add Larry James as a friend on Facebook


Larry James  P.O. Box 12695  Scottsdale, AZ 85267-2695
480 998-9411  Fax 480 998-2173  Cell: 480-205-3694
Send e-mail

Copyright © - Larry James. All rights reserved.
Web Design - Larry James -