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Make Your Website Stand Out!

Larry James

People who see your Website URL or e-mail in print will more easily remember it if you capitalize the beginning of each key word. Printing in this way allows the reader to detect each word and remember it more easily. For example. . . which is easier for you to read?

  • OR


This works because Web browsers to not distinguish between upper and lowercase in a URL or an e-mail address. Website URLs are NOT case-sensitive, with one exception; when you add a Web page filename to uour URL. . .


  • - would not work, unless that is the way the file name was set up!

The Internet rule is this: Anything after the ".com" or ".net" or ".org," etc., is case-sensitive, Website URLs are not. Be careful with this rule because if you forget you may end up with a 404 error, meaning your browswer could not find the correct file listed on the the Website's server.

E-mail addresses are not case sensitive at all:


  • is much easier to read.

You should use this tip every time your Website address or e-mail are printed; on letterhead, envelopes, handouts, articles, business cards, one-sheet, rubber stamps, door hangers, labels on DVDs/CDs/videos, PowerPoint slides, and in your e-mail signature or on anything that you send from your office.

By the way, the plural of more than one e-mail is "e-mail," not e-mails, (e.g., "He sent 4 e-mail," not, "He send 4 e-mails). The word e-mail has a hyphen in it. The word Website and Internet are always capitalized. Thought you should know.

Bonus Tip: Avoid using a line underscore in your e-mail address:

  • - In an e-mail, uaually a link to an e-mail address is underlined which would look like this:

  • which causes the uderscore to disappear and look like a space. It could cause confusion.

E-mail Signatures Netiquette - Every e-mail you send should have an e-mail "signature." This is text that is automatically attached to the bottom of your e-mail message. Using signatures to add contact info and a bit of personality to your e-mail is both useful and a lot of fun. It is an effective way of marketing and adds a professional touch to your e-mail.

Keep your e-mail signature to 5 lines of text. "Signature" is a synonym for brief and unobtrusive - or at least it should be, because overly long signatures in email are an annoyance.

Consider rotating sig files for sales, specials, announcements or when you're pitching the media to push a particular book, topic or segment of your business. You can even customize your signature line for the media that includes things like your "hotline" or 800 numbers and how they can reach you quickly.

Avoid street addresses in sigs. Unless you want everybody and the whole world to know where you live, do not include your street address in your e-mail signature. Don't put cute messages on your sigs unless you're going to change them frequently. They become annoying really fast. It's best to avoid HTML code in your e-mail. Why? Because not all e-mail programs are alike and many will not interpret HTML sigs properly.

If you get a lot of e-mail requesting the same information like services or book information, consider creating a signature just for that so all you have to do is pick it once you hit reply to a message and then send it off. You could even have a different sig file each week with a quote. I always include my company motto: "Helping people fit the pieces of the relationship puzzle together in a healthy way."

For an alphabetical list of various e-mail programs with instructions about how to set up your e-mail sig, click here.


Copyright © - Larry James. Larry James is a professional speaker and the author of three relationship books, "How to Really Love the One You're With: Affirmative Guidelines for a Healthy Love Relationship," "LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing" and "Red Hot LoveNotes for Lovers." Larry James also offers "Author & Speaker" coaching. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. -


NOTE: This article is available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own website. Click here to obtain permission and for details.

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